A guide to take you from a hobbyist to selling your first piece of art online.
Are you ready to make your first art sale online but feel totally overwhelmed as to where to begin?
Do you feel overwhelmed by all the conflicting advice out there about how and what you need to be doing to sell your art?
Are you intimidated by all the different platforms you think you need to be on and what you are supposed to be sharing on them?
Are you stuck in a cycle of procrastination because you don’t want to make the wrong decision and so you are making no decision at all?
Are you just looking for some simple and practical steps you can take to begin?
This is why this guide could be for you?
This beginner’s guide is broken into 6 simple phases that lay the foundation for you to begin to sell your art.
Creating A Collection – Putting together a series of artworks that form a collection
Photographing Your Work – Learning the importance of your photographs when selling online, how to take them and what to include
Pricing Your Work – A practical and objective way to price your art
Choosing A Platform – Selecting the right platform for you to begin selling your art
Social Media – Presenting the various social media channels and choosing one that works for you
You & Your Brand – The basics of branding to begin to lay the foundations for you and your art.
Each phase of the guide begins with a video that shines a light on some mental blocks and obstacles that you may come across and is followed by a presentation and then a workbook. The phases follow in a sequential order so that by the end of the course you will have created all the components needed to showcase your art, how you will be sharing it and where you will be selling it.
Creating A Collection
From Nothing to Something – A video talking about the power and value in creating art which lays the foundation of how to view what you create and how you think about it.
Creating A Collection – A slideshow presentation showing you the reasons to create a collection of art pieces and what elements to include to highlight to your audience why and how the work was created and the inspiration behind it.
PDF Workbook – Taking you through each step in what makes a collection of work and how to talk about your art and form descriptive copy that talks to your audience and communicates the inspiration of it.
Photographing Your Work
The Arrival Of The Imposter – A video discussing the inevitable arrival of a feeling of being an imposter and what to do about it.
How and What to Photograph – Slideshow presentation taking you through how to photograph your art and what to photograph. Exploring all the different ways you can present your art and showcasing it to its optimum.
Photography PDF Workbook – Showing you all the images to include and providing a checklist of photographs that you want to include when displaying your art online.
Pricing Your Work
Pricing Panic – Video talking you through some of the fears and negative thoughts that may arise when trying to put a price on your artwork.
Taking The Personal Out Of Pricing – Slideshow Presentation moving you through very practical aspects of what to include when pricing your artwork and making sure that you are not making a loss.
Pricing PDF Workbook – A breakdown of all costs involved in making and shipping art and an example of how an art work is priced.
Choosing A Platform
The Dual Experience – A video talking about how when you begin to take action, you may also be accompanied by an internal chatter that creates mental obstacles along the way.
What Platform Is Best For Me? – A slideshow presentation of the different platforms that exist including Art Marketplace Platforms, Print On Demand and having your own website.
Choosing A Platform PDF Workbook – Highlighting the fees of each platform and encouraging you to choose one that suits your needs and selecting one to begin with.
Social Media
All That Glitters Is Not Gold – A video about not becoming distracted by all the sparkling social media content that is out there and not living in a state of comparison.
What Channel Is Best For Me? – Slideshow presentation that describes using social media as a marketing tool with a look at which one is best suited to you and what to include in the content that you share.
Social Media PDF Workbook – A breakdown of the elements of each social media channel and choosing one that you want to use, how much you will post and what your content creation will be.
You & Your Brand
Staying In The Game – Video about the importance of showing up and staying consistent when riding the roller coaster of sharing and selling your art.
Laying The Foundations Of Your Brand – Slideshow presentation on what makes up the basics of branding and what to include.
You & Your Brand PDF Workbook – A look through various brands and then creating the foundation elements of your own.
Example Curriculum
Your Mentor
My name is Kiran and I began painting from my spare room in 2014 where I created Illustrating Rain. Since that day, I have navigated the path of a full time artist and along the way have worked with brands, magazines, art consultants and sold to private art collectors internationally.
All this from one simple desire to create art and share it with others. I taught myself along the way and hit many bumps in the road. So this guide was created for you if you are are just beginning your creative journey and for the me back in 2014 who could have used a course like this!
It wasn't only the practical tools that I learnt along the way but more importantly I utilised the power of my own mind in overcoming the obstacles and getting out of my own way. That is why I have decided to include videos addressing some of the thought gremlins we all come across.
This is a guide to light the way and show you that you are not alone in what you are experiencing. I wish you all the best on your creative journey and look forward to seeing your creations.
1:1 Mentoring
If you would like to have personal support whilst on your creative journey, whether it is questions you would like answered, some guidance about next steps and someone to be cheering you on, then let's work together. Book in a 1:1 Session with me.
